[Glints - GEC International Series] Beginner's Guide to Google Ads

Pay-Per-Click advertising is one of the popular methods used for generating leads and sales of your business these days. But, why Google? 

“Over 95% of their $60 billion in annual revenue comes from Google AdWords. Combine that with the fact that over 1 million businesses use it and you know that companies are seriously spending money on this” -wishpond.com

With that being said, Google Ads could be a powerful money-making tool for your advertisement strategy. But however, with its bidding system, a bad strategy can also result in big loss. In this class, you will learn about the basics and best practices in using Google Ads.

With our expert, Hui Yee, Ling (Account Manager, SHOPLINE) we will share some insights on:

• Understanding how Google Ads works and how to structure the account 

• Know how to effectively determine campaign types and target audience

• Strategies on how to conduct keyword research 

• Tips and tricks on bidding system of Google Ads and use case for every option

• Understand the success metric used in Google Ads.

What Will You Get?

• Full practical insights and knowledge from the Expert

• Speaker's presentation material

• E-certificate

This Class is Suggested for:

1. Fresh Graduates

2. Entry-Level Digital Marketing Officer

3. Junior-Level Performance Marketer

4. Marketing Communication

5. Social Media Enthusiast