[Glints - GEC International Series] Strengthen Your Strategy with Comprehensive Market Analysis
[This Class Will Use English as its Language]
How important is a Comprehensive Market Analysis to your business?
If you don’t want to spend millions on marketing to offer a product that is SIMILAR to others in the market, then the answer is “very”. Market analysis is not only implemented to give differentiated features to your products, it also will help you discover opportunities that others might not have thought about before. This class will guide you through the entire process of the analysis; from collecting data on consumers and competitors, analysing your unique selling proposition, and to finally generating key business recommendations.
With Bagas Danara (Senior Market Analyst, Grab Singapore) we will share some insights on:
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SESSION I: Understanding Your Consumers
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Elements of design and user research
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Elements of marketing research
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How to make an interview guide using spreadsheet, and survey using SurveyMonkey (step-by-step)
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Output development: Consumer persona and journeys
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SESSION II: Understanding Your Competitors
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Elements of competitor benchmarking
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Elements of market sizing
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Elements of perception mapping and competitive positioning
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Output development: Competitive positioning charts
Notes: We highly suggested you to join the class using laptop/notebook
What Will You Get?
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Full practical insights and skills from the Expert
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Speaker's presentation material.
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E-certificate.
This Class is Suggested for
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Junior to Mid-Level Marketing Professionals < 5 years work experiences.
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Business owners who need to understand their position in the market
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Professionals who are related to these fields:
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Market research
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Market analysis
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Product marketing
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Brand development
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Brand management