[Online Glints ExpertClass] Marketing Workshop : Complete Guide To Become A Content Master Batch IV
Glints Expert Class is a program by Glints to facilitate young professionals who are curious and eager to amplify their skill set. This event will be held live via Zoom [Zoom Link can be accessed on e-voucher after payment successful]
This workshop is suggested for:
Junior Level Content Marketing/ Junior Level Content Specialist (who are expected that already understand the basic terms in Content Marketing and want to practice & explore more in daily work)
Content marketing has been considered as an affordable and highly effective marketing strategy for companies. According to 74% of companies surveyed, content marketing has increased their marketing leads, both in quantity and quality. (Curata).
In this class you will learn comprehensively the end-to-end process of content marketing and how to ensure that it pays back to the business with Arinta Wirasto, Content Marketing Lead at Zilingo Indonesia, who will share you some insights on:
- Content marketing basics and step-by-step guide to create strategic content plan
- Content research and ideation (with copywriting techniques and SEO-friendly keyword)
- Creating effective website for content marketing
- Content key metrics measurement and evaluation
- Content marketing trends to watch
But besides that, there will also be:
- Practice session with evaluation from mentor about how setting up the efective content marketing strategy
- Sharing and live discussion with mentor
- Supporting tools recommendation for content marketing research and measurement
This workshop will be divided into 3 sessions:
- Session 1 (10.00-11-30) : Content Marketing Fundamentals with practice session and discussion
- Session 2 (13.00-14.30) : Content Creation with practice session and discussion
- Session 3 (14.30-16.00) : Content Marketing in the New Normal
[Link Zoom can be accessed on e-voucher]